Digital Marketing For Construction Companies

The essence of digital marketing for construction companies lies in crafting a smooth customer journey. The focus is on enhancing accessibility for customers to locate and engage with your services effortlessly. Establishing a robust online footprint ensures that your construction company remains prominently positioned in the minds of potential clients at all times.

digital marketing for construction companies

Increasing Your Business' Online Presence Isn't Easy 

Competition and challenges abound in the digital marketing landscape for property owners. The dynamic nature of platforms, strategies, and tactics poses a constant challenge for advertisers to stay ahead. To thrive in this environment, construction business owners need a profound understanding of the consumer journey and the driving factors behind homeowners' decisions.

Breaking Through The Challenge 

Every day, property owners received hundreds of advertising messages, creating a challenging environment for brands to capture attention. To succeed, advertisers need to think strategically and innovatively. It is crucial to grasp the consumer's path in order to craft a successful advertising strategy.

As property owners' media preferences evolve, brands face increasing difficulty in reaching them effectively. Construction companies need to constantly innovate and adjust their approaches to stay competitive in this changing landscape.

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small business owner stresst ands needs a home service digital marketing agency

Our Services Can Help

Paid Ad Set-Up Management

Let us elevate your online visibility and attract a larger customer base with our pay-per-click advertising solution. Our service maximizes your advertising budget by pinpointing the ideal audience for your business, ensuring optimal results.

SEO For Construction Company

Seeking to enhance the online visibility of your home service business? Utilizing SEO for construction companies can significantly boost your digital presence. By optimizing your website and content, we'll elevate your search engine rankings, facilitating customer discovery.


Elevate your construction company by upgrading to a sleek and polished website! Let our skilled web designers craft a visually striking site that captures the essence of your brand and highlights your offerings. We'll also ensure that it's fully optimized for search engines, making it effortless for prospective clients to discover you on the web.

Why do you need us?

Our expertise lies in digital marketing for construction companies, where we excel at enhancing your online visibility to foster growth and set you apart in a crowded market. Recognizing the distinct hurdles faced by the construction sector, we customize our tactics to address your individual requirements. By leveraging our skills, you can anticipate heightened web traffic, enhanced search engine standings, and a more robust brand image. Collaborate with us to enhance your digital marketing endeavors and attain exceptional outcomes.

Expertise Tailored to Construction Companies

Comprehensive Services to Elevate Your Brand

Data-Driven Approach for Measurable Results

Proven Success in the Construction Sector

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The Key Benefits Of Digital Marketing For Construction Companies


Utilizing digital marketing for construction companies is a budget-friendly approach to connect with your desired audience effectively. By employing a well-thought-out plan, you can cut costs and reach a wide range of potential customers. 

Despite common misconceptions and concerns about the expenses involved, digital marketing can actually be a cost-efficient method to interact with your target market when executed properly.

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  • New Lead From Google Ads 
  • Estimate Sent 
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Trackable & Measurable

Construction Businesses can easily monitor and measure the effectiveness of their digital marketing efforts, enabling them to accurately assess their return on investment. In contrast, traditional marketing methods are typically challenging to track and quantify.

Enhancing Productivity With Simple Process of Generating Leads

If you're not utilizing digital marketing to generate leads, you're overlooking a significant chance for growth in  the digital world. By automating your lead generation process, you can swiftly convert homeowners into customers. Digital marketing enables you to expand your reach and streamline the entire process seamlessly from beginning to end.

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  • Target Homeowners By Zip Code 
  • Target Homeowners By Their Search Interest " Concrete  Contractors Near Me"
  • Rank 1st On Google 

Attracting the Appropriate Customers Seeking Your Service

It is challenging to reach property owners with marketing efforts due to their skepticism towards advertising and resistance to sales tactics. Nevertheless, they can be effectively engaged through digital marketing strategies when approached correctly.

The Digital Marketing Services We Offer

Search Engine Optimization (SEO)

We enhance your website's online presence by increasing its visibility on major search engines like Google, Bing, and Yahoo. Our SEO strategies include comprehensive keyword research, on-page content optimization, technical SEO improvements, and building high-quality backlinks to achieve better search engine rankings.

Pay-Per-Click (PPC) Advertising

We excel in providing specialized PPC services that involve the creation and management of precise advertising campaigns on platforms such as Google Ads and various social media channels. Our primary focus is on optimizing your advertising budget to guarantee the highest return on investment possible.

Social Media

Our expertise lies in creating and executing impactful social media strategies that elevate your brand's visibility across popular platforms like Facebook and Instagram.

Website Design and Development

Our web development process ensures that your site is not only visually appealing but also functional and easy to navigate. We focus on fast loading times, mobile optimization, and intuitive design to engage visitors and convert them into customers. 


Our email marketing campaigns are crafted to engage and nurture your audience. Our approach includes detailed performance tracking and analysis, allowing us to continuously refine and optimize your campaigns for better results. Let us help you maintain strong relationships with your customers and increase your brand's loyalty and retention.

Conversion Rate Optimization (CRO)

We analyze user behavior on your website and implement strategies to boost the conversion rate of visitors completing desired actions. Our approach involves thorough data analysis and strategic optimization of user pathways, aiming to enhance user experience and increase the likelihood of desired interactions.

Analytics and

We deliver comprehensive analytics and reporting to monitor the performance of your digital marketing campaigns closely. Our commitment to transparency means you'll receive detailed insights and analytics, enabling informed decisions to optimize your digital marketing strategies effectively. 

Online Reputation Management (ORM)

Maintaining a positive online reputation is vital to your business success. We proactively monitor and manage your brand's online presence, addressing any negative reviews while promoting positive feedback. Through vigilant monitoring and proactive management, we ensure that your brand's online reputation remains strong.

What Clients Are Saying

SJM Digital Consulting has helped me automate my lead flow and has helped my business rank on Google. I am more visible on Google My Business since we've partnered with them.


Since partnering with SJM Digital Consulting, my tuckpointing business has seen a consistent inflow of homeowners needing masonry work. My cost per lead has decreased from 100+ to $40 per lead since with Google & Bing Ads.


SJM Digital Consulting helped me build a repeatable and scalable system for my online business. They walked me through the process step-by-step. They were patient and answered all of my questions. Now my business is running like a well-oiled machine!


Frequently Asked Questions

About the Service

Does My Business Really Need Digital Marketing?

Digital marketing is an incredibly effective way to reach your target market. With so many people using the internet, it's essential to have a strong online presence. Otherwise, you're missing out on a huge opportunity.

Small businesses are often competing against larger businesses with bigger budgets. Digital marketing levels the playing field, allowing small businesses to reach a wider audience with less money. Additionally, customers are increasingly doing their research online before making a purchase. If your business doesn't have an online presence, you're missing out on potential customers.

Second, digital marketing is relatively affordable. When you compare it to other forms of marketing, such as print or television advertising, digital marketing is very cost-effective. Plus, there are a number of ways to get started without spending a lot of money.

What Services Does Your Digital Marketing Agency Offer?

SJM Digital Consulting is a full service marketing agency. We offer a variety services including:

  • Pay-Per-Click (PPC) Management Services : We'll create ad campaigns that target potential customers who are already searching for your services. By carefully crafting your ad campaigns and choosing the right keywords, we  generate highly targeted traffic to your landing page and see a great return on your investment. 
    • Google
    •  YouTube
    • Bing
  • Paid Advertising Social Media Marketing : Paid digital advertising allows you to target your ads to a specific audience, and you can track the results of your campaign so that you know what’s working and what’s not. If you’re looking for a new way to reach your target market, paid digital advertising is definitely worth considering.
    • Facebook & Instagram Ads
    •  Tik Tok
    • Pinterest
  • E-Commerce Marketing: Our e-commerce marketing package comes with everything you need to succeed online. From paid social media advertising and search engine optimization, to e-mail marketing and conversion rate optimization, we've got you covered. Increase traffic, engagement, and conversions with our proven e-commerce marketing strategies.
  • Search Engine Optimization (SEO): Looking to boost your website's search engine ranking? SEO services can help! By optimizing your website for search engines, you can increase your visibility, attract more visitors, and generate more leads. SEO services can help you achieve all of these goals, and more. Contact us today to learn more about how we can help you improve your website's search engine ranking.
  • Local SEO: We will help you optimize your website and content for local search, so that you can attract more customers from your target area. With our experienced team of SEO specialists, we will help you get the exposure you need to grow your business.
  • Landing Page Design: Our team of experts will design a stunning landing page that is guaranteed to capture your visitors' attention and drive conversions. You'll see an increase in traffic and engagement, leading to more customers and sales.
  • Google My Business Optimization: Google My Business Optimization services can help your business stand out on Google Maps and organic search.
  • E:Mail Marking: Our e-mail marketing services will help you stay in touch with your customers, build relationships, and increase sales. You'll be able to track results and see how many people are opening , clicking through, and converting from your e-mails.
  • Content Writing:  Content Writing Services can help your business create compelling content that engages your audience and drives results. We'll work with you to understand your unique voice and create engaging, original content that speaks to your audience. From website copy and blog posts to e-books and white papers, we can help you share your story and achieve your business goals.

What Is Your Pricing Model Or How Do You Charge For Services?

SJM Digital Consulting has two different pricing models:

1. Retainer Fee: Starts at $1,500 Monthly  - $10,000 Monthly 

2. Hourly Fee: $130 Per Hour 

Please Note: These Figures DON'T include Advertising Spend ONLY Consulting Fee

What Is The Minimum Advertising Budget You'll Work With?

Our Minimum paid advertising budget for client is $3,000 Monthly. This includes consulting fees and advertising spend.  This will allow us to deliver a personalized high-quality service so that we can help reach your goals. 

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How Do You Measure The Results Of Your Marketing Efforts?

First we determine which metrics would indicate success, then we set-up a variety of tracking methods to ensure we are getting correct data. The metric we choose to indicate success depends on your marketing business goals.

We consider metrics like the life-time revenue (LTR) of our client s customers, the client s gross profit margin, LTV (lifetime value), and COCA to determine a maximum COCA$ that will guarantee that a program has the potential for ROI.

Below are the metrics that we use to determine is a lead generation campaign was successful:

  • Website Visitors 
  • Cost Per Lead (CPL)
  • Cost Per Booked Appointment 
  • Cost Per Acquisition
  • Conversion Rate

Below are the metrics that we track to determine is a E-commerce campaign was successful:

  • Website Visitors 
  • Add To Carts
  • Cost Per Subscriber (Conversions)
  • Cost Per Purchase (Conversions)


What Types Of Clients Do You Work With?

We work with B2C & B2B  businesses with 5-50 employees, producing $300K+ Yearly Revenue. With work with primarily service based businesses and e-commerce stores.  

Learn More About Who We Serve By Click Here

Do You Have A Portfolio Or Samples Of Your Past Campaigns Or Client Work?

Yes Our Portfolio Page is currently under construction

I'm Ready To Get Started! What Are The Next Steps? 

Schedule a digital marketing consultation with one of our expert strategists to get tailored made strategy on how to grow your business online.

Be Visible Online And Increase Your Revenue!

SJM Digital Consulting 2024