Digital Marketing for Contractors

Digital Marketing for contractors aims to enhance the customer experience by streamlining their journey. The objective is to make it easier for clients to discover and interact with your construction services. A robust online presence is crucial for your construction business to draw in potential clients and differentiate itself.

Digital Marketing for Contractors

Achieving Growth For Your Business Online Is Challenging

Digital marketing for contractors is highly competitive and challenging. The platforms, strategies, and tactics are constantly evolving, making it challenging for advertisers to stay current. To thrive in this environment, construction business owners must grasp the consumer journey and understand what motivates property owners owners.

Getting Through The Challenge

Project owners hundreds of advertising messages everyday, making it difficult for brands to stand out. In order to achieve your marketing goals, digital marketing agencies working with contractors need to think outside the box and meticulously devise their marketing tactics.

It is crucial for brands to comprehend the consumer's path in order to create successful marketing strategies. As project owners' media habits evolve, it is becoming more and more challenging for brands to engage with them effectively. Construction firms must be proactive and adjust their approaches in order to remain competitive in the field.

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small business owner stresst ands needs a home service digital marketing agency

Our Expertise Can Help!

Paid Ad Set-Up Management

Our pay-per-click advertising service is designed to elevate your search engine rankings and attract more customers effectively. We optimize your ad spend to target ideal customers, maximizing your return on investment. Our approach focuses on precision and efficiency, delivering measurable results that drive growth for your business.

SEO For Construction Company

Are you seeking to enhance your online presence for your construction firm? SEO for construction businesses is the ideal solution! We'll enhance your website and content to achieve higher rankings in search engine results, ensuring greater visibility and accessibility for your potential customers.

Website Design For Contractors

Elevate your construction business with a contemporary, professional website. Our team of web design specialists will craft a visually appealing site that mirrors your brand and highlights your offerings. Furthermore, we'll ensure it's optimized for search engines, enhancing your online discoverability among potential customers.

Why choose us

We specialize in digital marketing for contractors, offering services that strengthen your online presence, drive growth, and differentiate you from competitors. Our tailored digital marketing solutions empower contractors to establish a strong online presence, achieve sustainable growth, and stand out in their industry.

Expertise Tailored to Construction Companies

Comprehensive Services to Elevate Your Brand

Data-Driven Approach for Measurable Results

Proven Success in the Construction Sector

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The Key Benefits Of Digital Marketing For Contractors 


Utilizing digital marketing strategies tailored for contractors offers a budget-friendly approach to connecting with your desired audience. By implementing the appropriate tactics, you can achieve widespread reach while keeping costs low.

Despite reservations from some businesses due to misconceptions about its complexity and expense, digital marketing, when executed effectively, proves to be a highly economical method of targeting your market. When approached strategically, it stands out as a cost-efficient means of engaging with your intended audience.

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Trackable & Measurable

Digital marketing campaigns for contractors can be precisely tracked and measured, enabling businesses to see exactly how much they are spending and the return on their investment. In contrast, traditional marketing is often more challenging to track and quantify.

Efficiency In Optimizing the Lead Generation Process

If you fail to utilize digital marketing for lead generation then you are overlooking a valuable chance. By automating the lead generation process, you can efficiently turn homeowners into clients. Contractor digital marketing allows you to expand your reach and simplify the entire process from beginning to end.

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  • Target Homeowners By Zip Code 
  • Target Homeowners By Their Search Interest " Concrete  Contractors Near Me"
  • Rank 1st On Google 

Target The Right Clients For Your Service

Project owners are notoriously challenging to target with marketing, as they often resist advertising and sales pitches. However, homeowners can be effectively reached through digital marketing channels with the right approach.

What We Have To Offer

Search Engine Optimization (SEO)

We boost your website's visibility on search engines such as Google, Bing, and Yahoo. Our SEO strategies encompass keyword research, on-page optimization, technical SEO, and high-quality link building.

Pay-Per-Click (PPC) Advertising

Our primary focus lies in developing and overseeing precise advertising campaigns on platforms like Google Ads and various social media channels through our PPC services. We fine-tune your ad budget to guarantee the highest return on investment possible.

Social Media

Our team specializes in creating and implementing effective social media strategies to enhance your brand's visibility across various platforms such as Facebook and Instagram.

Website Design and Development

Our focus is on creating websites that are both search engine-friendly and user-centric, ensuring they are responsive and easy to navigate. By prioritizing user experience and adhering to SEO best practices, we help your website achieve higher rankings and better engagement.


We specialize in crafting email marketing strategies that captivate and support your audience. From personalized email campaigns to informative newsletters and automated sequences, we ensure your customers stay engaged and connected with your brand.

Conversion Rate Optimization (CRO)

We conduct a thorough examination of user interactions on your website and devise tactics to boost the number of visitors who successfully carry out specific actions, like completing a purchase or submitting a form.

Analytics and

Transparency and data-driven decision-making are central to our services. We offer detailed analytics and reporting to monitor the performance of your digital marketing campaigns. This ensures you have clear insights into the effectiveness of your strategies and can make informed adjustments as needed. 

Online Reputation Management (ORM)

Ensuring the success of your business heavily relies on your online image. We oversee and control how your brand is perceived on the internet, handling any unfavorable reviews while highlighting positive feedback.

What Our Satisfied Clients Are Saying

SJM Digital Consulting has helped me automate my lead flow and has helped my business rank on Google. I am more visible on Google My Business since we've partnered with them.


Since partnering with SJM Digital Consulting, my tuckpointing business has seen a consistent inflow of homeowners needing masonry work. My cost per lead has decreased from 100+ to $40 per lead since with Google & Bing Ads.


SJM Digital Consulting helped me build a repeatable and scalable system for my online business. They walked me through the process step-by-step. They were patient and answered all of my questions. Now my business is running like a well-oiled machine!


Frequently Asked Questions

About the Service

Does My Business Really Need Digital Marketing?

Digital marketing is an incredibly effective way to reach your target market. With so many people using the internet, it's essential to have a strong online presence. Otherwise, you're missing out on a huge opportunity.

Small businesses are often competing against larger businesses with bigger budgets. Digital marketing levels the playing field, allowing small businesses to reach a wider audience with less money. Additionally, customers are increasingly doing their research online before making a purchase. If your business doesn't have an online presence, you're missing out on potential customers.

Second, digital marketing is relatively affordable. When you compare it to other forms of marketing, such as print or television advertising, digital marketing is very cost-effective. Plus, there are a number of ways to get started without spending a lot of money.

What Services Does Your Digital Marketing Agency Offer?

SJM Digital Consulting is a full service marketing agency. We offer a variety services including:

  • Pay-Per-Click (PPC) Management Services : We'll create ad campaigns that target potential customers who are already searching for your services. By carefully crafting your ad campaigns and choosing the right keywords, we  generate highly targeted traffic to your landing page and see a great return on your investment. 
    • Google
    •  YouTube
    • Bing
  • Paid Advertising Social Media Marketing : Paid digital advertising allows you to target your ads to a specific audience, and you can track the results of your campaign so that you know what’s working and what’s not. If you’re looking for a new way to reach your target market, paid digital advertising is definitely worth considering.
    • Facebook & Instagram Ads
    •  Tik Tok
    • Pinterest
  • E-Commerce Marketing: Our e-commerce marketing package comes with everything you need to succeed online. From paid social media advertising and search engine optimization, to e-mail marketing and conversion rate optimization, we've got you covered. Increase traffic, engagement, and conversions with our proven e-commerce marketing strategies.
  • Search Engine Optimization (SEO): Looking to boost your website's search engine ranking? SEO services can help! By optimizing your website for search engines, you can increase your visibility, attract more visitors, and generate more leads. SEO services can help you achieve all of these goals, and more. Contact us today to learn more about how we can help you improve your website's search engine ranking.
  • Local SEO: We will help you optimize your website and content for local search, so that you can attract more customers from your target area. With our experienced team of SEO specialists, we will help you get the exposure you need to grow your business.
  • Landing Page Design: Our team of experts will design a stunning landing page that is guaranteed to capture your visitors' attention and drive conversions. You'll see an increase in traffic and engagement, leading to more customers and sales.
  • Google My Business Optimization: Google My Business Optimization services can help your business stand out on Google Maps and organic search.
  • E:Mail Marking: Our e-mail marketing services will help you stay in touch with your customers, build relationships, and increase sales. You'll be able to track results and see how many people are opening , clicking through, and converting from your e-mails.
  • Content Writing:  Content Writing Services can help your business create compelling content that engages your audience and drives results. We'll work with you to understand your unique voice and create engaging, original content that speaks to your audience. From website copy and blog posts to e-books and white papers, we can help you share your story and achieve your business goals.

What Is Your Pricing Model Or How Do You Charge For Services?

SJM Digital Consulting has two different pricing models:

1. Retainer Fee: Starts at $1,500 Monthly  - $10,000 Monthly 

2. Hourly Fee: $130 Per Hour 

Please Note: These Figures DON'T include Advertising Spend ONLY Consulting Fee

What Is The Minimum Advertising Budget You'll Work With?

Our Minimum paid advertising budget for client is $3,000 Monthly. This includes consulting fees and advertising spend.  This will allow us to deliver a personalized high-quality service so that we can help reach your goals. 

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How Do You Measure The Results Of Your Marketing Efforts?

First we determine which metrics would indicate success, then we set-up a variety of tracking methods to ensure we are getting correct data. The metric we choose to indicate success depends on your marketing business goals.

We consider metrics like the life-time revenue (LTR) of our client s customers, the client s gross profit margin, LTV (lifetime value), and COCA to determine a maximum COCA$ that will guarantee that a program has the potential for ROI.

Below are the metrics that we use to determine is a lead generation campaign was successful:

  • Website Visitors 
  • Cost Per Lead (CPL)
  • Cost Per Booked Appointment 
  • Cost Per Acquisition
  • Conversion Rate

Below are the metrics that we track to determine is a E-commerce campaign was successful:

  • Website Visitors 
  • Add To Carts
  • Cost Per Subscriber (Conversions)
  • Cost Per Purchase (Conversions)


What Types Of Clients Do You Work With?

We work with B2C & B2B  businesses with 5-50 employees, producing $300K+ Yearly Revenue. With work with primarily service based businesses and e-commerce stores.  

Learn More About Who We Serve By Click Here

Do You Have A Portfolio Or Samples Of Your Past Campaigns Or Client Work?

Yes Our Portfolio Page is currently under construction

I'm Ready To Get Started! What Are The Next Steps? 

Schedule a digital marketing consultation with one of our expert strategists to get tailored made strategy on how to grow your business online.

Build A Strong Online Presence With Us And Get More Clients!

SJM Digital Consulting, 2024