Our second stage is all about building a strong marketing strategy. Once we understand how your business works and what goals we need to hit, we'll work with you to form an effective marketing plan. We will align your marketing plan with our best marketing strategies to create the most unique and effective Facebook marketing campaigns for your contracting business.
What Comes In The Marketing Plan?
Analysis: See your brand's competitive advantages and disadvantages, as well as your main competitors.
Targeting: We define the ideal customer and how we will reach them online through Facebook advertising.
Lead Generation Plan: Our lead generation plan is designed to turn your ideal customers into leads. With a compelling message, an irresistible offer, and the proper channels, you can significantly increase the odds of ideal customers taking that next step.
Lead Nurturing and Marketing Automation Strategy: We built this system to engage ideal customers and move them further down the sales process. Something as simple as an automated follow-up phone call, E-mail, or text message encourages that extra push to make a buying decision. Automation is needed to nurture leads into sales opportunities in a repeatable and scalable way. Feel free to ask our experts what automation like this would look like for your business.
Measurement & Reporting: We highlight metrics that influence your Facebook ad campaigns most and let you know how we will use those metrics to your business's advantage. We work hard to make sure you understand what these numbers mean, especially with your Facebook marketing goals.