General Contractor Marketing

General Contractor Marketing focuses on creating a seamless customer experience. It's about making it simple for customers to find and connect with you, whether they're searching for construction services. By building a strong online presence, you ensure your construction business remains top of mind for potential clients.

General Contractor Marketing

Expanding Your Construction Business Online Is Challenging

Competition is fierce in the marketing landscape for general contractors, presenting a constant challenge. The dynamic nature of platforms, strategies, and tactics adds to the complexity, making it a struggle for advertisers to stay abreast. To thrive in this realm, construction business proprietors need a deep understanding of the consumer experience and the factors that drive clients' decisions.

Breaking Through The Challenge Of Marketing

Every day, property owners receive numerous advertising messages, making it difficult for brands to capture their attention. To succeed, advertisers must think outside the box and come up with creative tactics. It is essential to grasp the consumer's path in order to devise successful plans.

Property owners are becoming more discerning in how they consume media, making it harder for brands to connect with them. Construction companies need to be proactive and adapt their strategies constantly to stay pertinent.

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small business owner stresst ands needs a home service digital marketing agency

Our Offer For Contractors

Paid Ad Set-Up Management

We'll elevate your search engine rankings and attract more customers with our pay-per-click advertising service. Our approach ensures you maximize your ad spend by targeting the ideal customers for your business.



SEO For
Contractors

Want to boost your home service business's online visibility? SEO for construction companies is the answer! We'll optimize your website and content to rank higher in search engine results, making it easier for customers to find you.


Website Design for Contractors 

Elevate your construction business with a contemporary, polished website. Our team of web design professionals will craft an impressive site that mirrors your brand and highlights your offerings. Additionally, we ensure it's search engine optimized, enhancing your online visibility for potential customers.

Why chose us?

We are a digital marketing consulting firm for general contractors, specializing in services that help you build a robust online presence, drive growth, and stand out from the competition.

Our expert team offers tailored strategies, including SEO, social media marketing, and content creation, to ensure your business reaches its full potential. Partner with us to enhance your digital footprint and attract more clients to your construction projects.

Expertise Tailored to Construction Companies

Comprehensive Services to Elevate Your Brand

Data-Driven Approach for Measurable Results

Proven Success in the Construction Sector




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The Key Benefits Of General Contractor Marketing

Cost-Effective

General Contractor marketing is one of the most cost-effective ways to reach your target market. Implementing the right strategy can save money while still reaching a large audience. Some businesses hesitate to invest in digital marketing because they don't understand it or believe it's too expensive.

However, with the right approach, digital marketing can be highly economical. When executed properly, it can become one of the most affordable methods to engage your target audience."

  • What's great about it?
  • Second benefit here
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  • New Lead From Google Ads 
  • Estimate Sent 
  • Despoit Payment 

Trackable & Measurable

General Contractor Marketing campaigns can be easily tracked and measured, enabling businesses to see precisely how much they are spending and the returns they are getting. In contrast, traditional marketing is often more challenging to track and quantify.

Improving Lead Generation Efficiency Through Process Optimization

Seize the chance to boost your client base by leveraging general contractor marketing strategies. By automating your lead generation efforts, you can efficiently convert potential leads into loyal customers. Utilizing digital marketing tools allows you to expand your reach and streamline the entire customer acquisition process from beginning to end.

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  • Target Homeowners By Zip Code 
  • Target Homeowners By Their Search Interest " Concrete  Contractors Near Me"
  • Rank 1st On Google 

Targeting Property Owners For Your Service

It is commonly known that marketing to property owners can be quite challenging due to their skepticism towards advertising and reluctance to engage with sales tactics. Nevertheless, by utilizing the appropriate digital marketing strategies, it is possible to effectively reach this demographic.

Our Services To Offer


Search Engine Optimization (SEO)

We optimize your website to improve its visibility on popular search engines such as Google, Bing, and Yahoo. Our SEO tactics includes thorough keyword analysis, optimizing on-page content, technical SEO enhancements, and building high-quality backlinks to boost your online presence.


Pay-Per-Click (PPC) Advertising

We specialize in developing and overseeing tailored advertising strategies on platforms like Google Ads and various social media channels through our PPC services. Our goal is to maximize your return on investment by optimizing your ad budget effectively.



Social Media
Marketing

Our team designs and implements targeted social media strategies to enhance your brand's visibility across popular platforms such as Facebook and Instagram. By analyzing performance metrics and adjusting our approach, we ensure your social media presence continuously grows and drives meaningful engagement.


Website Design and Development

We design and develop responsive, user-friendly websites that are optimized for both search engines and user experience. Our team ensures that your website is visually appealing and easy to navigate, providing a seamless experience across all devices. 


Email
Marketing

We craft personalized email strategies that captivate and cultivate your audience. Our tailored email campaigns, informative newsletters, and automated sequences are aimed at keeping your customers engaged and closely connected with your brand.


Conversion Rate Optimization (CRO)

Our team examines how visitors interact with your website and devises tactics to boost the conversion rate of desired actions, like completing a purchase or submitting a form.


Analytics and
Reporting

"Transparency and data-driven decision-making are central to our services. We offer detailed analytics and reporting to monitor the performance of your digital marketing campaigns, ensuring you have clear insights into their effectiveness."


Online Reputation Management (ORM)

The success of your business heavily relies on your digital image. So, we keep a close eye on your brand's online visibility, handling any unfavorable reviews and boosting positive customer feedback.

What Our Clients Are Saying

SJM Digital Consulting has helped me automate my lead flow and has helped my business rank on Google. I am more visible on Google My Business since we've partnered with them.



Peter

Since partnering with SJM Digital Consulting, my tuckpointing business has seen a consistent inflow of homeowners needing masonry work. My cost per lead has decreased from 100+ to $40 per lead since with Google & Bing Ads.


Patrice 

SJM Digital Consulting helped me build a repeatable and scalable system for my online business. They walked me through the process step-by-step. They were patient and answered all of my questions. Now my business is running like a well-oiled machine!


brian 

Frequently Asked Questions

About the Service

Does My Business Really Need Digital Marketing?

Digital marketing is an incredibly effective way to reach your target market. With so many people using the internet, it's essential to have a strong online presence. Otherwise, you're missing out on a huge opportunity.


Small businesses are often competing against larger businesses with bigger budgets. Digital marketing levels the playing field, allowing small businesses to reach a wider audience with less money. Additionally, customers are increasingly doing their research online before making a purchase. If your business doesn't have an online presence, you're missing out on potential customers.

Second, digital marketing is relatively affordable. When you compare it to other forms of marketing, such as print or television advertising, digital marketing is very cost-effective. Plus, there are a number of ways to get started without spending a lot of money.

What Services Does Your Digital Marketing Agency Offer?

SJM Digital Consulting is a full service marketing agency. We offer a variety services including:

  • Pay-Per-Click (PPC) Management Services : We'll create ad campaigns that target potential customers who are already searching for your services. By carefully crafting your ad campaigns and choosing the right keywords, we  generate highly targeted traffic to your landing page and see a great return on your investment. 
    • Google
    •  YouTube
    • Bing
  • Paid Advertising Social Media Marketing : Paid digital advertising allows you to target your ads to a specific audience, and you can track the results of your campaign so that you know what’s working and what’s not. If you’re looking for a new way to reach your target market, paid digital advertising is definitely worth considering.
    • Facebook & Instagram Ads
    •  Tik Tok
    • Pinterest
  • E-Commerce Marketing: Our e-commerce marketing package comes with everything you need to succeed online. From paid social media advertising and search engine optimization, to e-mail marketing and conversion rate optimization, we've got you covered. Increase traffic, engagement, and conversions with our proven e-commerce marketing strategies.
  • Search Engine Optimization (SEO): Looking to boost your website's search engine ranking? SEO services can help! By optimizing your website for search engines, you can increase your visibility, attract more visitors, and generate more leads. SEO services can help you achieve all of these goals, and more. Contact us today to learn more about how we can help you improve your website's search engine ranking.
  • Local SEO: We will help you optimize your website and content for local search, so that you can attract more customers from your target area. With our experienced team of SEO specialists, we will help you get the exposure you need to grow your business.
  • Landing Page Design: Our team of experts will design a stunning landing page that is guaranteed to capture your visitors' attention and drive conversions. You'll see an increase in traffic and engagement, leading to more customers and sales.
  • Google My Business Optimization: Google My Business Optimization services can help your business stand out on Google Maps and organic search.
  • E:Mail Marking: Our e-mail marketing services will help you stay in touch with your customers, build relationships, and increase sales. You'll be able to track results and see how many people are opening , clicking through, and converting from your e-mails.
  • Content Writing:  Content Writing Services can help your business create compelling content that engages your audience and drives results. We'll work with you to understand your unique voice and create engaging, original content that speaks to your audience. From website copy and blog posts to e-books and white papers, we can help you share your story and achieve your business goals.

What Is Your Pricing Model Or How Do You Charge For Services?

SJM Digital Consulting has two different pricing models:

1. Retainer Fee: Starts at $1,500 Monthly  - $10,000 Monthly 

2. Hourly Fee: $130 Per Hour 


Please Note: These Figures DON'T include Advertising Spend ONLY Consulting Fee

What Is The Minimum Advertising Budget You'll Work With?

Our Minimum paid advertising budget for client is $3,000 Monthly. This includes consulting fees and advertising spend.  This will allow us to deliver a personalized high-quality service so that we can help reach your goals. 

more frequently asked questions 

How Do You Measure The Results Of Your Marketing Efforts?

First we determine which metrics would indicate success, then we set-up a variety of tracking methods to ensure we are getting correct data. The metric we choose to indicate success depends on your marketing business goals.


We consider metrics like the life-time revenue (LTR) of our client s customers, the client s gross profit margin, LTV (lifetime value), and COCA to determine a maximum COCA$ that will guarantee that a program has the potential for ROI.


Below are the metrics that we use to determine is a lead generation campaign was successful:

  • Website Visitors 
  • Cost Per Lead (CPL)
  • Cost Per Booked Appointment 
  • Cost Per Acquisition
  • Conversion Rate

Below are the metrics that we track to determine is a E-commerce campaign was successful:

  • Website Visitors 
  • Add To Carts
  • Cost Per Subscriber (Conversions)
  • Cost Per Purchase (Conversions)

 

What Types Of Clients Do You Work With?

We work with B2C & B2B  businesses with 5-50 employees, producing $300K+ Yearly Revenue. With work with primarily service based businesses and e-commerce stores.  


Learn More About Who We Serve By Click Here

Do You Have A Portfolio Or Samples Of Your Past Campaigns Or Client Work?

Yes Our Portfolio Page is currently under construction

I'm Ready To Get Started! What Are The Next Steps? 

Schedule a digital marketing consultation with one of our expert strategists to get tailored made strategy on how to grow your business online.

Get Into The Top Of The Ladder And Increase Online Visibility

©Copyright SJM Digital Consulting - 2024

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